Dementia is the second leading cause of death of Australians. According to Dementia Australia, in 2021 there are an estimated 472,000 Australians living with dementia. Without a medical breakthrough, the number of people with dementia is expected to increase to 590,000 by 2028 and 1,076,000 by 2058.
The Heathcote Dementia Alliance is a group of dedicated community volunteers who are working towards changing the way we care for vulnerable people in our community by making a true difference to the quality of lives of people living with Dementia.

They are committed to supporting the establishment of ‘Gilbruk Place’, the proposed dementia-focused village in Heathcote. Gilbruk Place will provide a safe and secure ecological environment and incorporate unobtrusive but effective care practices and services. This will support residents retain dignity and control of their daily lives and enable them to continue to be well respected and valued members of the community.

Funds raised by The O’Keefe Challenge will support the establishment of this world-class village in Heathcote which will be a benchmark for communities across Australia. Our 5km Run / Walk event focuses on this project and participants are presented with a specially dementia-themed finisher’s medal.